Turning Brand Strategy into Market Momentum

Executive Creative Director | Brand Partner to Nike, Apple, Adidas.

From Legacy Icons to Industry Disruptors.

My career is defined by range. I don't rely on a single playbook; I adapt creative systems to the specific velocity of the business.

I partner with leadership teams to navigate their most critical pursuits : defining the future of performance for global sportswear giants, crafting differentiation for outdoor brands, to accelerating tribe loyalty in consumer tech, and bringing clarity and humanity to complex hardware and software ecosystems.

From engaging fans for the world's greatest sports leagues to helping challenger brands rise to become market leaders, the goal is always the same: turning strategy into measurable market momentum.

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Breadth & Depth

  • Industry Verticals

    Sports & Entertainment

    Consumer Technology

    Outdoor & Active Lifestyle

    Automotive Culture

    Fintech & Startups

  • Brand & Strategy

    Brand Architecture & Positioning

    Global Campaign Strategy

    Go-To-Market Planning

    Investor & Stakeholder Narratives

    Visual Identity Systems

  • Experience & Design

    Retail & Spatial Design

    Experiential Activation (IRL)

    Digital Ecosystems & UX/UI

    Motion & Content Systems

    Film & Photo Production

  • Leadership & Ops

    Fractional Executive Direction

    Cross-Functional Team Building

    Creative Operations & Scale

    Vendor & Agency Management

    Budgeting & Forecasting

Selected Works

I specialize in the inflection points—where brands need to scale, pivot, or redefine themselves.
Below are six examples of how we navigated complex challenges to turn ambition into measurable impact.

I operate on both sides of the wall. Merging the institutional rigor of brands like Nike and Adidas with the resourceful agility of a startup.

I believe the purpose of creativity is to bring meaning and humanity. My approach blends business logic (Smart) with human connection (Beautiful) to build systems that scale (Next).

The Manifesto | More about Me.

The intersection of discipline and discovery.

SMART. BEAUTIFUL. NEXT.

How I Partner

  • In-House Executive Leadership

    The Role:
    Executive Creative Director (Full-Time)

    The Need:
    For brands and organizations looking for a long-term leader to own the vision, culture, and bottom line.

    The Value:
    II bring 20+ years of experience building high-performing teams and driving measurable results. I partner directly with leadership to execute the company vision with passion—delivering the strategic focus and operational discipline needed to turn ambition into impact.

  • Strategic Initiative Lead

    The Role:
    Strategic Lead / Project Executive

    The Need:
    For studios or brands tackling a specific high-stakes challenge—a product launch, a global rebrand, or a market pivot.

    The Value:
    I integrate with your existing team to deliver a specific, market-defining win. I run point on the strategy and execution, ensuring the "Big Idea" survives the process.

  • Fractional & Interim Direction

    The Role:
    Fractional ECD / Advisor

    The Need:
    For agencies needing executive oversight without the headcount, or startups needing a creative foundation.

    The Value:
    Immediate "plug-and-play" leadership. I stabilize creative operations, structure workflows, and bridge the gap until you are ready to hire permanently

Let's Build What's Next.

Connect on LinkedIn

Cheers, sp

when I think, I dream. when I speak, I listen. when I rise, I lift up.