Nike : Unite Brand Ecosystem
Creative Director | Creative Operations Lead, Internal/External Bridge
Deliverables :
Retail Systems, Visual Identity, Vendor Management
Results :
Optimized the rollout workflow for 30+ localized doors, reducing vendor friction and increasing creative consistency.
-
The Challenge
Nike wanted to launch "Nike Unite"—a retail concept deeply rooted in local communities. The problem? Scaling "local" is an operational landslide. The concept was great, but the ecosystem of strategy, timelines, internal teams and external vendors was fractured, leading to inefficiency.
-
Insight
The friction wasn't a lack of talent; it was a lack of process. We didn't just design the stores; we designed the way the stores were designed.
-
Strategic Unlock
e acted as the "translation layer" between Nike Global and local execution partners. We built a streamlined toolkit and workflow that empowered local teams to inject community flavor without breaking the global brand architecture.
Global scale, local soul.
It’s easy to design one store; it’s hard to design a system that works for three hundred. Let’s talk about the operational workflow that allowed us to scale authenticity without breaking the global brand architecture.
LinkedIn
