I’m a "Creative-Type" Creative Director.

I think in pictures and words. I communicate in symbols, spaces, and experiences. But mostly, I communicate in results.

I’ve been on both sides of the wall. From the inside, embedding with leadership at Nike and Adidas, I learned institutional process—how to socialize ideas, build buy-in, and navigate the politics of "sell-in" vs. "sell-through." From the outside, building my own agency, I was able to expand Imagination without limitations, build amazing teams and learned resourcefulness—how to be a MacGyver, a hypothesis tester, and leader who stays until the last point is scored.

My philosophy is simple. It’s the URL you typed to get here:

SMART

It’s not just about the "Big Idea"; it’s about the science of it. Smart means efficient with time and money. Smart means the strategy is sound before the pixels are pushed. It means respecting the humanity of the audience and the poetry of the data. If it doesn't work, it isn't smart.

BEAUTIFUL

I love art. I love the way mathematics beautifully explains the natural world. But in this business, "Beautiful" means clarity. It means a picture is worth a thousand words, and a few words spoken well can mean everything. Beautiful is how we connect. Beautiful is humanity.

NEXT

We are hurdling through the galaxy at 448,000 mph. Ideas must be focused forward. "Next" means avoiding the trap of the original—because nothing is truly original—and finding the fresh. The hits always hit hardest when they hit a little different. I am always looking for what’s next—hungry, exploring, and ready to sprint the last mile.

Maybe you need me once, seasonally, fractionally, or forever. I can take a quick meeting and turn it into a global event. I’ve done the big things and the little things. The point is: I run point.